IHL's Design System

Institute For Healthier Living

Identity | Branding | Outreach

The Brandmark

IHL's brandmark is made up by the union of the logomark and wordmarkM

The logomark is also the basis for our more extensive graphical brand systemM

The wordmark is the unique way that we display our brand's name and exists in both latin and arabic version.

My Role

My role was to solely handle all the company's UX and Visual design aspects, from UI, personlaized typography, tehinical/ medical illustrations to developing the complete brand identity.

I was incharge of creating & maintaining a systemic library of our product's assets & components. A vital part of my role was collaborating with developers closely to deliver requirements, documentation, & design specifications

IHL's Logomark, The Prism

The Prism, which serves as our logomark, is also the basis for our more extensive graphical brand system. The prism alludes to:
- The recurring and enduring cycles of nature and humans
- Our 360°, comprehensive approach to our patients health
- The pursuit of “wholeness” in our patients health journeys.

Minimum Sizes and Clear Spaces

The Prism will always be recognized and consistent in all applications both physical and digital.

IHL's Wordmark, English

The English wordmark is set by the brand's name and the location modifier in combination of the typefaces Antarctica as the main name and GT Ultra all caps for the location modifier, providing a clean and elegant way to display our brand.

Wordmark, Scale and Clear Space

To look its best, our wordmark needs space to stand out, using the defined parameters to make sure no other elements encroach on this clear space

Combination Lockups

These combination lockups that can be leveraged to accommodate a wide variety of composition types

Brandmarks: Scale and Clear Space

To look its best, our brandmarks need space to stand out, using the defined parameters to make sure no other elements encroach on this clear space

Minimum Sizes & Usage Priority

For clarity across digital and print applications the brandmarks should never be reproduced at any size below this guidance

Brandmark Applications

The Prism logomark and wordmark can be uncoupled within compositions to allow more flexibility, and create more dynamic layout compositions

Wordmark: Bilingual

Multilingual lockup is set by the combination of both wordmarks in a balanced way providing a full comprehension of the brand for all audiences

Wordmark Scale and Clear Space with Combinations

The prism can still make an appearance within compositions where the bilingual brandmark is leveraged.
Proper spacing allows the mark to breath and remain highly legible

Brandmark Applications

The Latin + Arabic wordmark can be used both locked up with the logomark and separated

Co-branding

Each brands mark is unique in shape and visual weight. Always using the best judgment when scaling each brand

Typography: English

Primary typeface for English is It dances between the worlds of sans and serifs: Fusing the artful details of Arabic calligraphy with rational, modern construction. Creating a highly functional, yet beautiful type family that challenges contemporary typographic expectations
Supporting typeface for English is , a sansserif typeface that lives in simplicity, minimalism, and purity. It brings precision and clarity to our message at small sizes, and pairs seamlessly with GT Ultra

Hierarchy, Proportion & Styles

Understanding how to leverage our brand typefaces and weights at various scales to ensure legibility and consistency

Typography: Arabic

Primary typeface for Arabic is Tajawal

Color

The color palette was inspired by the natural environment of Abu Dhabi and the greater UAE
Pulling colors from the local environment helps us to reinforce a brand born out of the UAE—tying it to local context and culture.

Color Palette Variations

The full palette balances natural, warm earth tones with bright, vibrant modern colors. Creating a sophisticated and welcoming color palette that speaks successfully to both our clinical innovation and our best-in-class, personalized clinical care